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RE-BRAND FOR ASPIRE LUXURY PROPERTY GROUP

Role: Lead creative

The remit was to move away from their black logo with crown, and create a new look and feel. After spending time walking through some of Aspire's properties and building sites, I was struck by the light and space created in these magnificent homes, the extra attention to detail afforded to each element of the design and build, the eco-qualities considered at every turn and the amazing team that make it all happen. Part of the brief was to come up with an eye-catching (or should that be ear-catching) tagline, and I came up with: 'Extraordinary homes for extraordinary people.' Aspire truly care about the people buying these homes and 'extraordinary' seemed to encapsulate all of this perfectly.

When I was asked by Aspire Luxury Property Group to re-design their existing branding, I jumped at the chance. Aspire build the most incredible high-spec homes that go above and beyond any other luxury build. It was a joy to work with this fabulous client and spend time walking around some of their properties.

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